Tuesday, August 21, 2007

Offline Marketing Boosts Online Search and Spend (click for full article)

A study from iProspect and JupiterResearch shows that 67% of online search users are driven by some offline channel. Plus, nearly 40% of these online searchers ultimately make a purchase.

"Offline Marketing Drives Search"
by Gavin O'Malley

Monday, August 20, 2007

Free Mobile Printing Service (click for NYT article)

Hewlett-Packard has developed a free service to print, share, and store documents using a mobile phone. Did I mention this is a FREE SERVICE? Now consumers, producers, and 'prosumers' of information can access information anywhere, anytime and print. What's next?